Baby Expo - Baby Show

BabyExpo Baby Show & Family Fun Day.....

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baby show exhibitor 

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This page is currently being updated.  For more information regarding future events please email


BabyExpo Baby Show Organisers

Baby Expo Baby Show is organised by a highly experienced team headed up by Sam Willoughby and Suzanne Borrell, owners of multi-award winning What's On 4. 

As mums, they share the belief that businesses can offer the flexibility to spend time with their children and enjoy a fulfilling career. Over 1 million people visit the WO4 websites annually and over 14,000 people have attended WO4 events. More than 50 parents across the world now work flexibly as part of What's On 4 and this is set to reach over 100 by the end of 2013!

Baby Show Exhibition Director - Suzanne Borrell

BabyExpo was launched in 2007 by Suzanne Borrell who saw a gap in the market for regional, affordable babyshows organised to national standards. Suzanne has nearly 20 years experience organising events, exhibitions, conferences and delegations with clients including UK Government, major oil and gas companies - BP, Shell, ConocoPhilips and she has worked with very senior international government representatives at Presidential level and including Ministers and Ambassadors.

Now a mum of 2, Suzanne enjoys applying her professional experience and that as a mother to produce the BabyExpo Baby Shows to the highest standards. BabyExpo and Suzanne became part of the WO4 family in early 2011.

Sales Manager - Mel Wink

Mel joined What's On 4 in 2008 and has worked extensively over the kids activity websites and mumandworking. She began working on BabyExpo in 2011 and brings proven sales skills and customer service experience to the role. Mel loves watching months of work culiminate in the baby shows and looks forward very much to meeting clients in person at the show and assisting them to get the very most out of the experience.


......Our Online Guides

There are four What's On 4 online guides helping over 1 million visitors a year in the UK. We pride ourselves on providing comprehensive local information alongside inspiring information: for activities, groups and classes for babies and toddlers. for groups and clubs for primary school-aged children. for local entertainers and services for children's parties. for activities, groups and classes for everyone operated under license by Marilyn Bradshaw

We also own the recruitment website of part-time, flexible jobs and opportunities for parents,

And now our 3 children's websites are up and running in Australia under license by Elise Easdown. And in Ireland under license by Paul Hall.

In Autumn 2012 we signed agreements with both Switzerland & Singapore so more and more mums internationally will be soon loving the What's On 4  websites



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BabyExpo BabyShow Headline Sponsors

 Swimkidz baby show headline sponsorbaby show sponsor

Bright Horizons Baby Show Sponsor

Baby Show Supporters

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 Venture Eton logo

JO JO Babyshow supporter

Official Media Partners

ABC Magazine - Baby Expo Show 

Kids 4 Media - Baby Expo Show



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